Bicycle wheels lined up in a shop with colorful frames in the background.

Rib Mountain Cycles

If mountain biking or street riding is your gig, check out Rib Mountain Cycles! They offer tune-ups with a full service center, professional bike fitting, and accessories for every rider.

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Cyclists in pink jerseys at an outdoor event under blue tents.

Mountain Biking

Hosted by the Central Wisconsin Offroad Cycling Coalition, explore diverse mountain bike destinations around the area. Check out open parks and courses!

Storefront with sporting goods mural, brick facade, sidewalk view.

Shepherd & Schaller

Shepherd + Schaller is our local outdoor recreation store, from cargo boxes for your car, to Patagonia fleece.

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Skiers glide through snowy forest trail in winter setting.